Holly Holm Joins Jake Paul’s Most Valuable Promotions: What This Means for Combat Sports

In a move that’s turning heads across the fight world, former UFC women’s bantamweight champion Holly Holm has signed with Jake Paul’s Most Valuable Promotions (MVP). Yes, you read that right—the same Holly Holm who famously shocked the MMA universe by knocking out Ronda Rousey in 2015 is now teaming up with one of boxing’s most controversial and talked-about figures. So, what’s going on here? And what does it mean for fans of combat sports? Let's dive in.

Who Is Holly Holm?

For those newer to the scene, Holly Holm isn’t just a big name in MMA—she’s a legend. Before stepping into the UFC octagon, Holm had an impressive career in boxing, earning the nickname “The Preacher’s Daughter” and racking up multiple world titles. Her switch to MMA proved successful, culminating in that unforgettable head-kick KO of Rousey, instantly making her a household name. But over the years, her MMA journey has had its ups and downs. Now, at 42, Holm still trains like a champion but seems ready to explore new arenas—both literally and figuratively—with MVP.

Jake Paul’s Rise in the Fight World

Say what you want about Jake Paul, but he’s made waves in boxing. The YouTuber-turned-fighter has arguably brought more eyeballs to the sport than most recent champions. And it's not just about flashy knockouts—Paul has built a full-blown promotional machine with his company, Most Valuable Promotions. Aside from promoting his own fights, he’s helped shine a light on underrepresented fighters, like Amanda Serrano, and now he’s branching out even more. Bringing in someone like Holm is a bold move. It suggests a bigger vision—something grander than just YouTube-boxing clashes or novelty matchups.

Why Holly Holm & MVP Make an Unlikely Yet Powerful Duo

At first glance, this pairing might seem odd. Holm is known for her quiet, disciplined approach. Jake Paul, on the other hand, thrives on trash talk and social media stunts. But dig a little deeper, and the potential starts to make sense. Here’s why this move could shake things up:

• Cross-platform appeal: Holm brings credibility; Paul brings attention. Together, they can reach old-school fight fans and a younger, digital-savvy crowd.
• Changing the promotion game: Traditional fight promotions often overlook fighters after their prime. MVP is flipping the script by partnering with veterans who still have plenty to give.
• Holm’s next chapter: She’s hinted at stepping back into the boxing ring. With MVP’s resources and reach, this could set up some intriguing matchups.

What Can Fans Expect?

That’s the million-dollar question. While no official fight has been announced yet, MVP confirmed that a “mega event” involving Holm is in the works for 2024. Given her dual background in boxing and MMA, the possibilities are exciting:

• Could we see Holm back in the ring after more than a decade away from professional boxing?
• Will MVP build her comeback around a marquee fight, similar to what they did with Amanda Serrano?
• Or could we see a crossover bout—bringing an MMA fighter into the boxing world just like Paul has done?

With so many directions this could go, fight fans are in for a treat.

How MVP Is Redefining Fighter Promotion

One thing that’s clear: MVP isn’t just about Jake Paul anymore. With signings like Serrano, young prospect Ashton Sylve, and now Holm, the company is building a diverse roster—and shaking up the status quo. Let’s face it—many legacy fight promotions haven’t exactly evolved with the times. MVP is capitalizing on a hunger for change. This goes beyond post-fight interviews and pay-per-view sales. It's about storytelling, branding, and fan engagement. And here's where Holm fits perfectly. As someone who has quietly gone about her business, earned titles, and let her performance speak, she now gets the chance for a spotlight she never fully received before.

What This Means for Women’s Combat Sports

The implications go beyond one fighter’s career. Women in combat sports often struggle for equal billing, especially in promotions that focus more on hype than substance. But MVP, by putting Amanda Serrano front and center, has already shown a willingness to elevate female talent. Now, with Holm joining the fold, MVP strengthens its ability to showcase women’s boxing and help it continue gaining momentum. And let’s not forget—Holm was a pioneer in making women’s MMA a global spectacle. Her involvement signals that this is about more than promoting fights. It’s about empowering athletes, telling their stories, and shifting the narrative.

Final Thoughts: A New Era for a Combat Sports Legend

At this point in her career, Holm isn’t chasing titles—she’s crafting a legacy. By teaming up with Jake Paul and MVP, she’s stepping into a new chapter that offers more creative freedom, bigger audiences, and the chance to inspire a new generation. So, whether you love or loathe the idea of influencers in the fight game, one thing is certain: MVP is playing the long game—and they’ve just added another powerhouse to their roster. Will Holm headline a blockbuster come 2024? Only time will tell. One thing’s for sure—when Holly Holm steps into the spotlight again, people will be watching.

Like what you read? Stay tuned for updates as MVP and Holm gear up for what could be one of the most exciting partnerships in combat sports!